The Unimportance of Immediacy

I’ve barely touched Twitter in the last 3 months — it isn’t that I’m not tweeting, I’m not even checking it. This seemed to happen shortly after I read The Shallows by Nicholas Carr, another great book talking about humanity’s adolescent approach to the Internet at the moment. While the overall tone of the book was a little too “doomsday” for me, he had some fantastic ideas on the importance that immediacy has gained in the last few years.

24 hour news, Twitter feeds, Facebook statuses, news aggregators and near real-time search engines are pumping information at us at a pace we’ve never experienced before. As consumers, we’re all expecting and demanding this sort of information, as we’d check Facebook and expect the latest news from our friends, check the BBC News website for minute-by-minute updates etc. However, over time this has had the undesired fact that this immediacy (or at least desire for) is now pervasive.

How many people have noticed their attention span has significantly decreased over the last few years? How many people feel like they’re undergoing withdrawal symptoms when they leave their phone at home? How many of you actively crave your information fix?

I do. Continue reading “The Unimportance of Immediacy”

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