TEDTalk: How the ‘Like’ Button is Shaping your Opinions

I was very grateful for the opportunity to talk at TEDxReading 2017 on the topic of social media filter bubbles and their effect on how we form our opinions. It was a fantastic day with some fascinating speakers. Unfortunately, the AV company tasked with recording the day somehow managed to ruin the audio recording, so I’m unable to post the video recording. However, I thought I’d post the transcript of the speech and a few pictures from the day.

2015 marked the year that most people received their news from Facebook rather than Google. This seemingly innocuous shift in how we get our information signals the first time content has been pushed to us; rather than pulled – by that, I mean we have become reliant on our friends, our family and our social networks’ algorithms to choose what content to show us and when; rather than our previous proactive attempts at seeking out information and news on a particular event or topic.

It is also no coincidence that the political landscape since 2015 has seen some tremendous upheaval – Brexit, Donald Trump and even the recent General Election – and it is more important than ever that we must be aware of the technology that sits behind this shift in how we consume our information, as well as the ramifications it has on how we form opinions and act more broadly as citizens and society as a whole. Continue reading “TEDTalk: How the ‘Like’ Button is Shaping your Opinions”